Understanding Supermarket Offers

Navigating the world of supermarket deals can be complex. Retailers use various terms and promotion types to attract customers. Here is a straightforward guide to the most common formats you will find on our platform.

Common Offer Types

Weekly Flyer / Leaflet

This is a common format in the UK, used by stores like Lidl and ALDI. It is typically a multi-page publication released weekly, detailing price reductions on groceries, fresh produce, and limited-time general merchandise (like ALDI's "Specialbuys").

Catalogue / Specials

This term is prevalent in South Africa. Retailers like Checkers and Pick n Pay release weekly catalogues that function similarly to UK flyers. They list a wide range of discounted products, often tied into their loyalty programmes for extra savings.

Specials This Week

A general term used across regions that refers to any product with a temporary price reduction. Our goal is to consolidate all these "Specials This Week" into one easy-to-access location, saving you time and money.

Multi-buy Deals

Offers such as "3 for 2" or "2 for £5" are designed to encourage purchasing in larger quantities. These can provide excellent value, particularly on non-perishable items you use regularly.