Making More of Morrisons: Your Guide to Weekly Supermarket Offers

Morrisons stands out among the UK's major supermarkets with its strong focus on fresh food, particularly through its "Market Street" counters featuring skilled butchers, bakers, and fishmongers. To get the best value from their quality offerings, it's essential to keep up with the Morrisons supermarket offers, detailed in their weekly flyer and enhanced by their loyalty scheme.

Navigating the Morrisons Weekly Flyer

The Morrisons flyer, which you can browse on Cataloguethisweek, is your weekly digest of the best prices. It covers everything from multi-buy deals on branded goods to special prices on fresh produce and Market Street items.

Key Deals to Spot

When scanning the flyer, look out for several types of promotions. You'll find standard "2 for £X" deals, straightforward price cuts, and "Price Lock" commitments, where Morrisons freezes the price on hundreds of everyday essentials for an extended period. The flyer is also the place to find information about seasonal events and bigger promotions, like their popular toy sales in the run-up to Christmas.

Spotlight on Market Street

A unique aspect of the Morrisons flyer is its focus on the Market Street counters. Expect to see deals on fresh cuts of meat, fish of the day, and freshly baked goods. These offers provide an opportunity to buy high-quality, fresh food at a more accessible price point than you might find elsewhere.

Unlocking Savings with the My Morrisons App

The My Morrisons loyalty programme (formerly Morrisons More) is a crucial tool for any regular shopper. It has moved away from a points-based system to one focused on instant, personalised discounts.

1. Personalised Offers

The core of the app is a set of personalised offers delivered to you each week. Based on your shopping habits, the app will present you with money-off vouchers for the products you buy most. For example, you might get 50p off your favourite brand of coffee or £1 off when you spend £5 at the butcher's counter. You must activate these offers in the app before you shop for them to apply.

2. Surprise Treats and "Basket Bonus"

The app often includes surprise offers and treats, like a free bakery item or a discount on fuel. A key feature is the "Basket Bonus." When you scan your app at the till, you might receive a surprise bonus, which could be anything from a money-off coupon for your next shop to a bouquet of flowers.

3. Join the Clubs

Within the app, you can join various clubs, such as the "Baby & Toddler Club" or the "Christmas Savers Club." These provide extra, targeted offers and tips relevant to your interests, adding another layer of potential savings on top of the main weekly offers.