Your Savvy Shopper's Guide to Lidl: Mastering the App & Middle Aisle

Lidl has become a firm favourite for UK shoppers, offering a fantastic combination of low prices, high-quality products, and that thrilling "what will I find this week?" experience. To get the absolute most out of every trip, you need to become an expert in two things: the Lidl Plus app and the wonders of the "Middle of Lidl". Let's get you up to speed.

Lidl Plus: Your Digital Key to Extra Savings

If you shop at Lidl without the Lidl Plus app, you are missing out on big savings. It's free to download and is packed with features that directly lower the cost of your shop.

1. Weekly Coupons

Every week, the app gives you a fresh batch of coupons for money off specific items. You have to 'activate' them in the app before you scan your card at the till. It’s always worth a quick scroll through before you enter the store to see if any of your planned purchases have an extra discount.

2. Coupon Plus

This is a spending tracker that rewards you for your loyalty. As you spend more throughout the month, you'll hit certain targets that unlock rewards, like a free bakery item or a coupon for £10 off your next shop. It encourages you to do your main shop at Lidl to reap the bigger rewards.

3. The Scratch Card

After every shop where you scan your app, you get a digital scratch card. Most of the time you'll win a coupon for money off a future purchase. It's a fun little bonus that can net you an extra 50p or £1 off next time.

Navigating the "Middle of Lidl"

Just like its German cousin Aldi, Lidl has a magical middle aisle filled with limited-edition bargains. These are the Lidl offers this week that get people queuing up on a Thursday morning!

The "Middle of Lidl" is themed each week. You can find out the theme in advance by checking the leaflet on Cataloguethisweek. One week it might be DIY and gardening tools, the next it could be kitchen gadgets and crafting supplies. The products are often surprisingly high quality for the price, especially their 'Parkside' tools and 'Crivit' sportswear.

Pro-Tip: Don't forget the Lidl bakery! It's right at the entrance for a reason. The prices are incredibly low for freshly baked goods, and there are often deals if you buy more than one. It’s the perfect place to grab a treat while you shop.

By combining the digital savvy of the Lidl Plus app with the treasure-hunting spirit needed for the Middle of Lidl, you can transform your weekly shop. You'll not only save on your everyday essentials but also walk away with some amazing and unexpected bargains.