Making the Most of Morrisons: Your Guide to the More Card & Market Street

Morrisons stands out on the UK high street with its strong focus on fresh food, boasting its famous "Market Street" of in-store butchers, bakers, and fishmongers. For savvy shoppers, combining the weekly offers with the Morrisons More loyalty scheme can lead to fantastic savings on high-quality produce and everyday essentials. Let's break down how to shop smarter at Morrisons.

The Morrisons More Card: More Than Just Points

The Morrisons More card is your essential tool for saving here. It's evolved over the years, and the current version is packed with ways to cut the cost of your shopping.

1. Earning Points

You earn More Points on selected products across the store and every time you buy fuel at a Morrisons petrol station. The key is to keep an eye out for products with "More Points" offers in the Morrisons weekly flyer. Once you hit 5,000 points, you get a "Morrisons Fiver" - a £5 voucher to spend on a future shop.

2. More Card Exclusives

This is a huge benefit. Similar to other supermarket loyalty schemes, Morrisons now has "More Card Exclusives". These are special, lower prices on hundreds of products that are only available when you scan your More card (or app). The savings can be significant, so it's a must-have for any regular shopper.

3. Personalised Offers

Once you've registered your card and downloaded the app, Morrisons will start sending you personalised offers based on what you usually buy. This is a great way to get money off your favourite items. Remember to 'activate' these offers in the app before you head to the checkout.

Don't Miss the Deals on Market Street

Market Street is what makes Morrisons unique. These fresh food counters are not just for show; they are often home to some of the best deals in the store, which you'll find advertised in the weekly flyer on Cataloguethisweek.

Look out for multi-buy deals from the butcher, like "2 packs of mince for £6", or fishmonger deals like "2 salmon fillets for £4". The bakery often has offers on fresh bread and cakes towards the end of the day. Shopping at the counters not only gets you fresher produce but also allows you to buy the exact amount you need, reducing food waste.

Pro-Tip: The Morrisons Café is a hidden gem for value. Keep an eye out for their meal deals, like the popular "kids eat free" offer that often runs during school holidays. It's a great way to have a cheap and cheerful meal before or after your big shop.

Morrisons offers a brilliant blend of traditional supermarket shopping with the fresh, personal touch of Market Street. By diligently using your More card to unlock exclusive prices and points, and by keeping an eye on the fresh counter deals, you can enjoy high-quality food at a price that’s very kind to your budget.