Keeping it Cool: Your Guide to Iceland's Bonus Card and Top Offers

Iceland is the undisputed king of the freezer aisle in the UK. For decades, it's been the go-to place for convenient, great-value frozen food. But there's more to Iceland than just fish fingers and pizzas. By understanding their famous multi-buy deals and using their excellent Bonus Card loyalty scheme, you can unlock a whole new level of savings.

The Iceland Bonus Card: A Simple Way to Save

Iceland's loyalty scheme is refreshingly simple and genuinely rewarding. The Bonus Card isn't a points card; it's more like a savings account for your shopping. Here's how it works:

  1. Load it up: You can add money to your Bonus Card whenever you like – in-store or online.
  2. Get a bonus: For every £20 you load onto the card, Iceland gives you £1 for free. That's an instant 5% bonus!
  3. Spend it: You can then use the balance on your card to pay for your shopping.

It's a brilliant way to budget for your food shopping. If you know you spend £100 a month at Iceland, load that onto your card at the start of the month, and you'll instantly get a free £5 to spend. It's one of the most straightforward and generous loyalty schemes around.

Finding the Best Deals in the Leaflet

The Iceland weekly leaflet is where you'll find the famous deals that the store is known for. Keep an eye out for:

The "3 for" Deals

Iceland is famous for its multi-buy offers, especially on frozen items like pizzas, party food, and ready meals. These are often branded as "3 for £5" or "3 for £10". These deals offer fantastic value and are perfect for stocking up the freezer for easy weeknight dinners. You can usually mix and match different products within the same offer.

Big Brand Bargains

Iceland has excellent relationships with big brands like Greggs, TGI Fridays, and Slimming World, offering exclusive frozen versions of their popular products. The leaflet on Cataloguethisweek will often feature special prices on these ranges, which is a great way to enjoy your favourite restaurant flavours at home for less.

Bonus Card Prices

More and more, Iceland is introducing exclusive prices just for Bonus Card holders. You'll see products in the leaflet with a special lower price that you can only get by scanning your Bonus Card at the till. Another great reason to sign up!

Pro-Tip: Iceland offers free next-day delivery on online orders over a certain amount (usually around £40). This is a fantastic service, especially if you're doing a big freezer stock-up and don't want to carry it all home!

By combining the simple, effective savings of the Bonus Card with the amazing multi-buy deals found in the weekly leaflet, Iceland makes it easy to fill your freezer without emptying your wallet. It’s a smart, convenient way to shop for the whole family.

Ready for a freezer-filler shop?

Check out the latest Iceland leaflet on our main site to find the best multi-buy deals of the week!

See Latest Iceland Offers