In the world of Canadian discount grocery shopping, No Frills is a heavyweight champion. With its bright yellow branding and commitment to low prices, it's a haven for budget-conscious families. The single most important tool for any No Frills shopper is the No Frills flyer this week. This weekly guide is packed with rock-bottom prices, but the savings multiply when you combine it with their price matching policy and the PC Optimum program.

The No Frills Flyer: Simple and Powerful

True to its name, the No Frills flyer is straightforward. It focuses on showcasing incredibly low prices on essential grocery items. The flyer is released every Thursday and is known for its aggressive "Hauler" deals.

What to Look For:

• $1, $2, $3 Deals: The flyer often features entire sections of items priced at simple, low price points, making it easy to stock up on snacks and staples.
• Loss Leaders: The front page will always have the week's best deals—often on meat, produce, or dairy—designed to get shoppers in the door. Build your shopping list around these items.
• No Name and President's Choice: Look for deep discounts on Loblaws' exclusive brands, No Name (for basics) and President's Choice (for more premium items), which already offer great value.

The "Won't Be Beat" Promise: Price Matching

One of the most powerful tools at your disposal is No Frills' price matching policy. If a major competitor in your area has an identical item advertised in their current flyer for a lower price, No Frills will match it. This policy is a game-changer.

Before you shop at No Frills, quickly scan the flyers of competitors like Walmart and Food Basics. If you find a better price, bring the competitor's flyer (or have it on your phone) to show the cashier.

This turns your No Frills trip into a one-stop-shop for the best prices of the week. For example, if the Walmart flyer this week has a better price on butter, you don't need to make a separate trip; you can get that price at No Frills.

Layering on PC Optimum Points

No Frills is part of the PC Optimum ecosystem, one of Canada's most popular loyalty programs. While the flyer focuses on low prices, the PC Optimum app is where you'll find points offers.

Before you shop, open your app to find personalized offers, such as "200 points for every $1 spent on apples" or "4,000 points when you spend $40." By buying items on sale from the flyer that also have a points offer, you're getting the best of both worlds: a low upfront price and points back for future savings. This system is shared with other Loblaw-owned stores, so points earned at No Frills can be redeemed at stores like Loblaws.

By combining the great sale prices in the No Frills flyer this week with diligent price matching and strategic use of the PC Optimum app, you can achieve a level of savings that truly "won't be beat."