In Quebec's competitive grocery market, Maxi & Cie stands out with a clear and powerful promise: "Imbattable. Point final." (Unbeatable. Period.). As the Quebec-based discount banner of the Loblaw family, Maxi is the go-to destination for shoppers seeking the lowest prices. The primary tool for navigating their deals is the circulaire Maxi & Cie (Maxi & Cie flyer).

What to Expect from the Maxi Flyer

The Maxi flyer, released every Thursday, is a no-nonsense guide to deep discounts. It's designed to be easy to read and focused purely on price.

Key Flyer Features:

• Prix Imbattable: The flyer is packed with items marked as "Unbeatable Price." These are their most aggressive deals of the week, designed to be the lowest in the market.
• $1 Deals: Maxi is famous for its simple, low-price-point deals. Look for entire sections of the flyer dedicated to items for just $1, $1.25, or $2.
• Focus on Essentials: The specials are heavily concentrated on everyday grocery needs: fresh produce, meat, dairy, bread, and pantry staples from popular brands as well as the value-driven No Name and President's Choice lines.

Price Matching and the Power of PC Optimum

Maxi's "Unbeatable" promise is backed by a robust price matching policy. If a major competitor in Quebec advertises an identical product for a lower price in their weekly flyer, Maxi will match it. This makes Maxi a convenient one-stop-shop for all the week's best deals.

Before shopping at Maxi, it's a savvy move to quickly review the flyers from competitors like Super C and Walmart. Bring the flyers with you to the store to ensure you get the lowest price on every single item.

Furthermore, Maxi is a key participant in the PC Optimum program. This adds another layer of savings on top of their low prices. While the flyer shows the sale prices, your personalized PC Optimum app will have offers to earn points on your purchases. By buying an item on sale that also has a points offer, you're getting an unbeatable price and earning rewards for future discounts.

A Strategic Comparison

To understand the full value offered by Maxi, it's useful to compare its flyer with its full-service sister store, Provigo (part of the Loblaws family). While the Loblaws flyer this week (which is similar to Provigo's) may offer a wider selection of specialty items, the Maxi flyer will almost always have lower base prices on everyday essentials.

Similarly, comparing Maxi's prices to those in the Metro flyer can be very insightful. Metro may have different brands on sale or a better loyalty offer on a particular item through its "m metro" program. A quick comparison helps you decide where to spend your grocery dollars most effectively.

By diligently using the Maxi flyer, actively price matching, and collecting PC Optimum points, Quebec shoppers can live up to the store's promise and truly get unbeatable value every week.