How Morrisons' 'Fresh Look' Programme is Changing the Way You Save

Morrisons is on a mission. With their "Fresh Look" programme and a renewed focus on what makes them unique, they are re-establishing their identity as the UK's premier destination for fresh, affordable food. This strategy hinges on their iconic "Market Street"—a collection of in-store, skilled specialists—and is supercharged by the modern, personalised deals of the My Morrisons app. For shoppers, this renewed focus means the Morrisons supermarket offers provide a powerful combination of quality and value that is hard to match.

The Centrepiece: Value and Expertise on Market Street

While other supermarkets have reduced their fresh food counters, Morrisons has doubled down. Market Street is their key differentiator, and it's where savvy shoppers find some of the best deals. The weekly flyer, easily viewed on Cataloguethisweek, will always signpost the best Market Street promotions.

• The Butcher's Counter: This is ground zero for value. Look for the famous "3 for £12" deal on fresh meat packs. This allows you to stock up on chicken, mince, and sausages for the week's meals at a set, budget-friendly price. Crucially, you also get the butcher's expertise for free—ask for advice on cooking cheaper, more flavourful cuts of meat.
• The Fishmonger's Slab: The "Fish of the Week" deal is a fantastic way to incorporate healthy seafood into your diet without the high cost. You get a significant discount on a specific fresh fish, making a normally expensive meal highly affordable.
• The Deli and Pizza Counters: Fresh, made-to-order pizzas are often part of a "two for" deal, offering a far superior and often cheaper alternative to a takeaway. The deli counter's "Salad Bar" is another hero, allowing you to create a healthy, custom lunch for a fixed price.

The Digital Supercharger: The My Morrisons App

The My Morrisons app is the digital key that unlocks the next level of savings, moving from generic offers to deals tailored just for you.

Personalised Money-Off Vouchers

This is the most powerful feature. The app learns what you buy and sends you exclusive money-off vouchers for those specific products. If you always buy a certain brand of yoghurt, you'll likely receive a voucher for it. The ultimate strategy is to wait for that yoghurt to also be on promotion in the weekly flyer and then use your personalised voucher on top—a "deal stack" that delivers the deepest possible discount.

The Basket Bonus Surprise

The app adds an element of surprise with the "Basket Bonus." After you scan your card, the app might reveal a surprise gift, like a free bunch of flowers, a voucher for £5 off your next shop, or a free item from the bakery. It's a delightful way to reward loyalty and adds an extra layer of value to every trip.

By combining the traditional expertise and fresh deals of Market Street with the modern, personalised power of the My Morrisons app, shoppers can experience a level of quality and value that truly sets Morrisons apart.