Lidl has firmly established itself as a go-to for UK shoppers seeking quality products without the premium price tag. Much like its main rival, Aldi, Lidl's appeal lies in its efficient store layout, high-quality own-brand products, and a tantalizing array of weekly deals. To navigate it effectively, you need to understand the Lidl offers this week and the tools available to you.

Dissecting the Lidl Weekly Leaflet

The weekly leaflet is your essential guide to what's new and what's cheap at Lidl. It's usually split into sections that cover food offers starting on a Thursday and the non-food items in the "Middle of Lidl."

Must-See Sections:

  • Pick of the Week: Similar to Aldi's Super 6, this is a selection of fruits and vegetables at deeply discounted prices. It's the first place to look when planning your healthy meals for the week.
  • The Middle of Lidl: This is Lidl's version of the treasure aisle. Releasing on Thursdays and Sundays, it features a themed collection of products, from power tools and kitchenware to ski gear and plants. The leaflet gives you a preview so you can be ready for release day.
  • Food and Drink Themes: Lidl often runs themed weeks, such as Italian Week or French Week, offering a range of authentic products for a limited time. These are fantastic for trying new things and adding variety to your cooking.

The Lidl Plus App: Your Digital Savings Partner

The Lidl Plus app is a non-negotiable tool for any regular Lidl shopper. It elevates your savings beyond the standard weekly flyer offers.

1. App-Exclusive Coupons

Every week, the app gives you a fresh set of coupons, offering discounts like 15% off a certain type of meat or a specific amount off a product. You must activate these coupons in the app before you scan your digital card at the till.

2. The Coupon Plus Feature

The more you spend over a month, the more coupons you unlock. For example, spending £100 in a month might unlock a coupon for a free bakery item, while spending £200 could earn you a £10 off voucher. This rewards loyalty and encourages you to consolidate your shopping at Lidl.

3. Digital Receipts and Scratch Cards

Every time you shop and scan your app, you get a digital receipt and a digital scratch card, which reveals a new coupon for your next shop. It’s a small but fun incentive that can lead to extra savings.

Don't miss out on the Middle of Lidl! See what's coming up in this week's leaflet.

View This Week's Lidl Offers

The Ultimate Lidl Strategy

The best way to save at Lidl is to combine the different tools. First, review the weekly flyer on a site like cataloguethisweek.com to see the general offers. Next, open your Lidl Plus app and activate all the coupons that are relevant to your shopping list. When you're in the store, keep an eye out for items that are part of a weekly deal AND have an app coupon available. This "deal stacking" is how you achieve maximum savings.

By using the leaflet for planning and the app for extra discounts, you can make the specials this week at Lidl work even harder for your budget.