Checkers has successfully redefined itself as a world-class food retailer, bringing a premium, foodie-focused experience to the South African public. The rollout of their state-of-the-art "FreshX" concept stores is a testament to this, offering everything from artisanal breads to a chocolatier counter. The genius of their strategy is making this gourmet experience affordable. The key to accessing this "affordable luxury" is the weekly Checkers catalogue specials, combined with the essential Xtra Savings card. This guide provides a fresh look at how to eat like a connoisseur on a budget.

Forage & Feast: Your Gateway to Gourmet

The star of Checkers' premium offering is their exclusive private label, "Forage & Feast." This range is a carefully curated collection of unique, high-quality products that you would typically only find in a speciality deli. It includes items like truffle-infused oils, artisanal cheeses, balsamic glazes, and award-winning preserves. The weekly catalogue is the best place to find promotions on this range. An Xtra Savings deal on a Forage & Feast product is the perfect, low-risk opportunity to try something new and elevate your home cooking from simple to spectacular.

The 'FreshX' Departments: Deli Deals and More

The enhanced fresh food departments in Checkers stores are a foodie's dream. The weekly catalogue is your guide to the best deals from these specialist counters.

• The Bakery: Look for specials on their incredible range of artisanal breads, from sourdough to ciabatta, all baked in-store.
• The Deli: The catalogue often features Xtra Savings prices on a vast selection of local and imported cheeses and charcuterie.
• The Butcher: Check for deals on their premium, expertly aged steak cuts, which rival those from specialist butchers.
• The Sushi Bar: Many stores have an in-house sushi bar, and the flyer will often have promotions on fresh sushi platters, offering a healthy and convenient meal solution.

Planning a special meal or a dinner party starts with scanning the fresh deals in the weekly flyer.

The Foundation: Xtra Savings on Everyday Items

While the gourmet offerings are exciting, Checkers' commitment to value on everyday essentials remains rock-solid. The catalogue is always packed with aggressive Xtra Savings deals on the basics. A smart shopping strategy involves two steps:

1. First, use the catalogue to stock up your pantry with the multi-buy deals and deep discounts on your family's essential groceries.
2. Then, use the savings you've made on the basics to treat yourself to a few promotional items from the Forage & Feast range or a FreshX counter.

This balanced approach allows you to keep your overall budget in check while still enjoying a premium food experience.

Don't Forget the App!

The Checkers app is the perfect companion to the catalogue. It delivers personalised Xtra Savings coupons directly to your phone, allowing you to "stack" an extra discount on top of the already great prices advertised in the flyer. Always check and "clip" your coupons before you shop.

Checkers has successfully democratised gourmet food. By using the weekly catalogue as your guide and the Xtra Savings card as your key, you can explore a world of incredible flavours and high-quality ingredients, proving that a world-class shopping experience can also be a budget-friendly one.