A Deep Dive into the Checkers Catalogue Specials

Checkers has positioned itself as a leading supermarket in South Africa, appealing to a wide range of shoppers with its blend of value, quality, and innovation. The cornerstone of their value proposition is the weekly Checkers catalogue specials, powered by their highly effective Xtra Savings loyalty program. To truly save at Checkers, you need to understand how these two elements work in harmony.

Unpacking the Checkers Weekly Catalogue

The Checkers catalogue, readily available on platforms like Cataloguethisweek, is a comprehensive guide to the week's best deals. It covers everything from fresh produce and butchery items to pantry staples and wine.

Key Features of the Catalogue:

• Xtra Savings Deals: The most prominent deals are marked with the Xtra Savings logo. These are special, lower prices available exclusively to members who swipe their loyalty card. These are not optional if you want to save money at Checkers.
• Multi-buy Offers: Look for deals like "Buy 2 and Save" on a wide range of products. These are great for stocking up on items your family uses regularly.
• Steakhouse Classic Selections: Checkers is proud of its butchery, and the catalogue almost always features fantastic specials on their quality cuts of steak and other meats.
• Private Label Promotions: Promotions on their extensive own-brand ranges, from the budget-friendly "Housebrand" to the premium "Forage and Feast," offer excellent value.

The Xtra Savings Card: Your Passport to Discounts

The Checkers Xtra Savings program is one of the most successful loyalty schemes in the country for a reason: it's simple and effective. There are no points to accumulate; you get instant savings at the till.

1. Swipe Every Single Time

This is the golden rule of shopping at Checkers. The difference between the regular price and the Xtra Savings price can be huge. Forgetting to swipe your card (or use the app) is like leaving money on the table. It's a similar model to that of its sister store, Shoprite, but often with a focus on a wider range of brands.

2. Use the Checkers App

The Checkers app allows you to have a digital version of your Xtra Savings card, browse the weekly catalogue, and even create a shopping list. It ensures you never miss a deal.

3. Look for Personalized Deals

Checkers sometimes sends out personalized deals and vouchers to members based on their shopping habits, offering even more ways to save on your favorite products.

Checkers' Market Position

Checkers competes directly with other major players like Pick n Pay by offering a similar full-service supermarket experience but with the aggressive, instant-reward model of Xtra Savings. They've also carved out a niche with their premium offerings, making them a destination for foodies and budget shoppers alike. By diligently following the weekly catalogue and always using your Xtra Savings card, you can access the best of what Checkers has to offer, from everyday value to gourmet treats, all at a discounted price.