Making the Most of Morrisons: A Guide to Their Weekly Offers

Morrisons holds a unique place among the UK's 'big four' supermarkets, with its strong emphasis on fresh food prepared in-store, showcased by its famous 'Market Street'. For shoppers who value quality but still want a good deal, the weekly offers flyer is the key. By combining their promotions with the Morrisons More loyalty programme, you can get fantastic value. Here’s how to navigate the Morrisons offers this week.

What to Look For in the Morrisons Flyer

Morrisons' offers cover a wide range, from fresh produce to big-brand household items. Here are the main types of deals to spot.

Market Street Deals

This is where Morrisons truly shines. Market Street is their in-store collection of specialist counters: a butcher, a fishmonger, a baker, and a deli. The weekly flyer will always feature special offers from these counters, such as '3 for £12' on meat packs or reduced prices on fish of the week. These deals offer superb quality and are perfect for planning fresh, home-cooked meals.

More Card Exclusives

The Morrisons More card is their loyalty scheme. In the weekly flyer and in-store, you'll see certain items with a special, lower price exclusively for More card holders. These 'More Card Prices' can offer significant savings, so it's essential to have and use your card on every shop. It works similarly to the member pricing you might see at Co-op.

Standard Multi-buys and Price Cuts

Like other major supermarkets, Morrisons runs plenty of standard promotions. Look for '2 for £X' deals, half-price offers, and simple price cuts on hundreds of branded and own-brand products throughout the store.

Strategies for a Smart Morrisons Shop

Get the best of both quality and price with a little bit of planning.

1. Plan Meals Around Market Street

The best way to save at Morrisons is to let Market Street be your inspiration. Check the flyer to see which cuts of meat, types of fish, or deli items are on offer. Planning your main meals for the week around these fresh deals ensures you're eating well while taking advantage of the best prices in the store.

2. Use the More Card App

Don't just carry the plastic card; download the Morrisons More app. In the app, you can activate personalised offers for extra points on items you regularly buy. You can also get a bonus for spending a certain amount over a period. Combining these app-based offers with the weekly flyer deals is the key to maximising your rewards.

"A savvy Morrisons shopper checks the flyer for the best Market Street deals, then checks their app for personalised offers to stack on top. It's the recipe for success."

3. Don't Overlook the 'Savers' Range

While Morrisons is known for quality, they also have a fantastic budget range called 'Savers'. The flyer won't always highlight these products, but they offer incredible value on basic items like pasta, biscuits, and tinned vegetables. Balancing your basket with premium Market Street deals and budget-friendly Savers essentials is a brilliant way to manage your overall spend.

Conclusion: Quality Meets Value

Morrisons offers a wonderful middle ground for shoppers who don't want to compromise on the quality of their fresh food but still need to watch their budget. By using the weekly flyer to guide your fresh food choices and fully utilising the More card and app, you can enjoy the best of what Morrisons has to offer at a price that makes you smile.