Morrisons holds a unique position among UK supermarkets due to its strong focus on fresh food, much of which is prepared in-store on its "Market Street." The weekly Morrisons supermarket offers reflect this, featuring great deals on fresh produce, meat, and fish. To get the best value, shoppers need to combine these weekly deals with the benefits of the Morrisons More loyalty programme. This guide provides a clear strategy for saving money on your Morrisons shop.
Key Features of Morrisons' Weekly Offers
Morrisons' promotions are a blend of immediate discounts and loyalty rewards. The weekly leaflet and in-store signage will highlight several types of deals.
1. Market Street Offers
Market Street is Morrisons' collection of in-store specialist counters, including a butcher, a fishmonger, and a bakery. The weekly offers always include strong promotions from these counters, such as "2 for £8" on selected cuts of meat or special prices on fish of the week. For shoppers who value fresh, high-quality ingredients, these deals are a major attraction.
2. More Card Exclusives
Many of the best prices are designated as "More Card Exclusives." Similar to a Tesco Clubcard or Sainsbury's Nectar Prices, these are instant discounts available only to members who scan their More Card or app at the till. This makes the loyalty scheme an essential tool for every shopper.
3. Multi-Buy and "Buy X, Get Y Free" Deals
Throughout the store, you will find standard multi-buy promotions on a wide range of groceries. These provide a straightforward way to save on pantry staples and household favourites.
Maximising Value with the Morrisons More Programme
The Morrisons More card and app are central to any effective savings strategy. The programme offers several ways to earn and save.
- Personalised Offers: The More app provides you with personalised offers based on your shopping history. You must activate these offers in the app before you shop to earn bonus points on products you frequently buy.
- Earning Points: You earn points on selected products and at the fuel station. The app will highlight which items currently have points offers attached.
- Spending Points: Once you reach 5,000 points, you earn a "Morrisons Fiver," which is a £5 voucher you can use on a future shop. The app makes it easy to track your progress and redeem your rewards.
To see all the current More Card Exclusives and fresh food deals, check the latest Morrisons supermarket offers on our main website.
A Fresh Approach to Savings
To shop smartly at Morrisons, a weekly routine is recommended. First, check the weekly offers online or in the leaflet, paying close attention to the Market Street deals that can form the basis of your meal plan. Next, open your Morrisons More app and activate all your personalised offers. By creating a shopping list that targets More Card Exclusive prices and products with bonus points offers, you achieve two things: you lower your immediate bill at the checkout and you accelerate your progress towards earning a £5 voucher. This dual approach ensures you are capturing the full value of the offers this week.