In Quebec, the name Maxi is synonymous with unbeatable grocery prices. Their slogan, "Imbattable. Point final." ("Unbeatable. Period."), is a bold promise they back up with a powerful combination of weekly specials, a price match guarantee, and the PC Optimum rewards program. The Maxi & Cie flyer is the essential weekly guide for any Quebec shopper serious about saving money. This guide will show you how to leverage all of Maxi's tools to lower your grocery bill.
Dissecting the Maxi Flyer
The Maxi flyer, released on Thursdays, is a no-nonsense circular focused purely on price. As the Quebec counterpart to No Frills, its goal is to clearly communicate the best deals of the week.
- "Imbattable" Front-Page Deals: The cover features the week's most aggressive discounts. These are the prices Maxi is most proud of and are often on high-volume items like produce, meat, and dairy.
- Focus on PC and No Name Brands: You'll find a heavy emphasis on President's Choice and No Name products. These private label brands offer great quality for a low price, and when they appear in the flyer, the savings are even greater.
- PC Optimum Point Offers: Woven throughout the flyer are opportunities to earn bonus PC Optimum points on specific products, adding another layer of value to the sale prices.
Your Toolkit for Unbeatable Savings
To live up to the "Imbattable" promise, you need to use more than just the flyer.
1. The Price Match Guarantee
This is Maxi's core policy. If a major competitor in Quebec advertises an identical product for a lower price in their weekly flyer, Maxi will match it. This is a powerful tool. It means you can bring the flyers from IGA, Metro, or Super C with you and ensure you get the lowest price on every item without having to visit multiple stores. It's the same winning strategy used by its sister store, No Frills.
2. The PC Optimum Program
The PC Optimum program is just as crucial at Maxi as it is at Loblaws. Before you go shopping, you must open your PC Optimum app and load your personalized weekly offers. The true power move is finding an item on sale in the Maxi flyer that you can also get bonus points for through a personalized offer. This "stacking" of discounts is how expert savers get the most value.
3. Look for In-Store Points Offers
While walking the aisles, keep an eye out for shelf tags advertising bonus PC Optimum points. These offers are not always in the flyer and can provide unexpected chances to boost your points balance significantly.
Don't pay more than you have to! Check the latest Maxi & Cie flyer and load your PC Optimum offers now.
The Maxi Shopping Philosophy
Shopping at Maxi is about being a proactive, informed consumer. It's a low-frills environment where the focus is entirely on price. To succeed, you need to do your homework. Start with the weekly flyer, create your list, load your PC Optimum offers, and have your competitors' flyers ready for price matching. By embracing this strategic approach, you can confidently walk out of the store knowing you've truly received an unbeatable deal. Point final.