Morrison's holds a special place in the UK supermarket landscape with its strong focus on fresh food and its famous "Market Street" concept. Shopping there feels a bit more traditional, in a good way. To get the best value, you need to know how to work the weekly offers in tandem with their loyalty scheme, the Morrison's More Card. Let's dive in.
The Heart of the Store: Market Street
Market Street is what sets Morrison's apart. It’s their in-store collection of specialist counters: a butcher, a fishmonger, a baker, a deli, and more. The Morrison's offers this week will almost always feature fantastic deals from these counters. This is where you'll find great prices on joints of meat, fresh fish, and artisan bread.
Why Shop at the Counters?
Not only are the prices often better, but you also get expert advice and can buy exactly the amount you need, which helps reduce food waste. Want just two sausages or three slices of ham? No problem. It's a more sustainable and often cheaper way to shop for fresh food.
Unlocking Savings with the More Card
The Morrison's More Card is essential for any regular shopper. The scheme has evolved over the years, but its current form is all about points and personalised offers.
How to Earn and Spend Points
You earn "More Points" in a few ways:
- On selected products: The weekly flyer and in-store labels will show products that have extra points attached.
- On fuel: You'll get points for every litre of fuel you buy at a Morrison's petrol station.
- Personalised offers: Activate offers in the app for bonus points on things you frequently buy.
More Card Exclusives
Just like other supermarkets, Morrison's now has "More Card Exclusive" prices. These are special discounts available only to loyalty card holders. They are clearly marked in the aisles and in the weekly catalogue, and often represent the very best deals in the store.
What to Look for in the Weekly Flyer
Beyond the Market Street and More Card deals, the flyer is your guide to standard promotions. Look out for multi-buy deals on groceries, half-price offers, and big discounts on wine and beer. Morrison's often has some of the most competitive prices on alcohol when these promotions are running.
Ready for a Fresh Deal?
Plan your shop around the best offers. You can find all the latest Morrison's flyers and deals on our main website.
See All Morrison's OffersMorrison's offers a brilliant mix of fresh food quality and smart savings. Your game plan should be: 1. Scan the weekly flyer for Market Street deals and More Card Exclusives. 2. Activate your personalised offers in the app before you go. 3. Scan your More Card every time you shop to build up those points. Follow these steps, and you'll enjoy top-quality food at a price that's hard to beat.